Summary of the First Meeting (21 July 2016) of the United Seafood Industries Implementation Group
Written by Chair of the USI Implementation Group, Veronica Papacosta
The USI Implementation Group met for the first time via teleconference to further develop its communications and engagement strategy following the second USI Industry Forum held last month. The Group recognized the importance of communicating the need for a national peak body to all members of the Australian seafood industry so that enough funding can be secured to make Seafood Industry Australia a reality next year.
The Implementation Group discussed the drafting of a ‘Letter of Intent’, which is a letter businesses, organisations and other members of the seafood industry can sign if they want to join Seafood Industry Australia. The letter will confirm the prospective member’s intent to join the peak body for at least a period of 18 months, beginning 1 January 2017. The Letter of Intent will be attached to the Seafood Industry Australia Prospectus, which will be released later this month. In the meantime, you can read the peak body proposal, which has already been published on the USI website.
The Group also agreed that it would continue to find respective associations to add to the seafood industry mapping list so that it is able to communicate effectively to all industry members. I have also started the process of producing a media package, which will be used to market the peak body to industry. The package will include printable versions of Seafood Industry Australia posters, FAQs, and the Letter of Intent. A promotional video has also been produced and it has already received over 500 views!
I look forward to keeping you updated on the Implementation Group’s progress. Thank you for taking the time to find out more.
Chair- Implementation Group &
Director- Sydney Fresh Seafood Group